Boots on the ground are worth more than a dollar.
Democrats wildly outspent Republicans in North Carolina’s federal races. But they apparently were unable to prevent Republicans from again delivering President Trump the state’s 15 electoral votes and returning U.S. Senator Thom Tillis to Washington.
In unofficial results, Trump beat former Vice President (now President-elect) Joe Biden by 1.4 percentage points—a bigger lead than Trump saw in the RealClearPolitics polling average since Biden locked in the Democratic nomination. Tillis won by 1.8 points. He didn’t lead a single RCP average since early June, and he trailed Cunningham by 9.5 points in August.
Candidates and outside parties spent more than $300 million on the Senate race, and most of that went for Cunningham, said Republican consultant Nathan Babcock on Thursday, November 5 at an event sponsored by the N.C. FreeEnterprise Foundation. And spending by the candidates’ campaigns and their affiliated committees? Cunningham’s groups spent $47 million. Tillis’s groups spent $18 million.
How did Republicans do it? Election watchers say N.C. Republicans won federal races deploying an old-fashioned “boots on the ground” strategy backed by the precision of targeting technology. The GOP’s ground game brought hundreds of thousands more Republicans than Democrats to the polls on Election Day, wiping out leads Democrats had built during two months of mail balloting and seventeen days of early voting.
Americans for Prosperity Action, a grassroots free-market group, endorsed Tillis in July 2019 and began its work in January with digital ads, N.C. State Director Chris McCoy told Carolina Journal.
“While our financial investment in support of Senator Tillis was significant, the stand-out feature of our engagement was our targeted door-to-door canvassing efforts. Primarily targeting swing voters in Triangle and Charlotte, our volunteers had substantive, policy-focused conversations with voters that contributed to Tillis’s overperformance in these regions,” McCoy said.
The group also backed U.S. Representatives Dan Bishop (R-9th District) and Ted Budd (R-13th) and and another 11 state House and Senate candidates.
By the numbers, McCoy said, AFP Action reached 6 million voters by phone, text, or a knock on the door. Representatives had what McCoy called “more than a half-million substantive, policy-focused conversations” with voters.
The group sent more than 20 million direct-mail pieces.
At the NCFREE event, political consultant Brad Crone, whose clients include Democrats and Republicans, praised the GOP ground game.
“The Republican turnout operation [was] so more disciplined, so more defined, than anything the Democrats have been able to muster in the [past] ten years. It was really impressive how Republicans target their voters, look at their base, look at persuadable voters. They got out and mobilized, communicated with them through digital, through mail, through television and cable. Then [they] went out and knocked on doors and followed up with them.”
On Election Day, Trump faced a 211,000-vote deficit as polling places opened. When they closed at 7:30 p.m., the president had a 77,000-vote lead.
Tillis had a smaller gap to close, starting the day down 166,000 votes while winning by 97,000.
Cunningham’s polling lead began to erode when he admitted an extramarital affair. Then he refused to discuss it in the campaign’s final weeks.
But the affair came to light months after volunteers from GOP and conservative grassroots groups began making telephone calls, knocking on doors, and leaving fliers on doorknobs to get voters to polling places. Most Democrat-backed groups didn’t pound the pavement until Labor Day—or later.
The President, his family members, and high-profile surrogates frequently led rallies in the state. State health officials worried about possible COVID-19 outbreaks from packed events where many in the audience were not wearing face coverings.
But the rallies boosted confidence in the GOP slate.
David McLennan, professor of political science at Meredith College and director of the Meredith Poll, told Carolina Journal he was surprised that Republicans were much more excited than Democrats to cast ballots.
“Republican enthusiasm appeared to exceed that of Democrats. Polling averages suggested that Republicans were going to have difficulty winning statewide races, but President Trump’s support set the tone for down ballot races as Republican candidates outperformed expectations,” McLennan said. “This also pointed to the [get-out-the-vote] efforts by Republican campaigns and the N.C. Republican Party. The fundraising and expenditure advantage of Democrats was offset by the excellent field work of Republicans.”
The GOP’s congressional delegation also held its own. In 2018, Republicans won 10 of 13 congressional districts. But Democrats won lawsuits claiming the districts were unfair to minority voters. New maps were drawn in congressional and legislative districts.
The process was open and bipartisan. But the districts were Democrat-friendly, so friendly that two incumbent Republicans—2nd District Representative George Holding and 6th District Representative Mark Walker—walked away, refusing to file for new terms in less-comfortable districts.
Republicans left the seats available for credible Democrats to win, and they did. Former U.S. Senate nominee and state Senator Deborah Ross won the 2nd District. Greensboro philanthropist and progressive activist Kathy Manning, who lost a close 2018 race in the nearby 13th District, won the newest version of the 6th.
But those were the only Democrat pickups.
One Tar Heel State freshman will be the youngest member of Congress in modern history. Rep-elect Madison Cawthorn, R-11th District, turned 25 in August. He defeated Democrat Moe Davis 55%-42% in a contest filled with insults and bile.
Davis accused Cawthorn of being “comfortable” with white supremacism. Cawthorn denounced “any kind of white nationalism, any kind of Nazism,” claiming Davis was promoting “bigotry” and “conspiracy theories.”
Overall, Democrats are expected to hold a slim congressional majority. North Carolina will send five members: Reps. G.K. Butterfield, 1st District; Ross; David Price, 4th District; Manning; and Alma Adams, 12th District.
The GOP delegation in 116th Congress will include eight Republicans: Reps. Greg Murphy, 3rd District; Virginia Foxx, 5th District; David Rouzer, 7th District; Richard Hudson, 8th District; Dan Bishop, 9th District; Patrick McHenry, 10th District; Cawthorn; and Ted Budd, 13th District.
Editor’s note: Henderson is a reporter for the Carolina Journal news service. Also, the term “President-elect” is a term being used at this point by certain media.