Mars Hill – In the aftermath of Hurricane Helene, Southern Appalachian Repertory Theatre (SART) has stepped up to support local communities devastated by the storm. The theater’s decision to organize benefit concerts has sparked a wave of generosity, already raising over $5,000 to aid recovery efforts. This initiative not only highlights the theater’s commitment to its community but also showcases the power of local talent coming together for a common cause.
SART’s Community-Centered Approach
The decision-making process behind SART’s benefit concerts was rooted in a deep sense of responsibility. “We were blessed that our theater came through the storm unscathed,” said Jack Womack, SART’s Public Relations Director. “We realized that many others were not so fortunate, and we needed to give back to our community.” This sentiment reflects SART’s philosophy of being a community-centered organization, where support from patrons is met with a commitment to help those in need.

Womack emphasized the importance of community ties, stating, “People give us so much, especially since we’re a non-profit theater. We wanted to find a way to give back just to help out the places that needed it.” This proactive approach demonstrates SART’s dedication to its mission and the people it serves.
Local Talent Unites for a Cause
Selecting local talent for the benefit concerts was a natural choice for SART. The theater has established relationships with various artists and groups over the years, allowing them to tap into a wealth of local musical talent. “We wanted to feature groups that are known and respected in the community,” Womack explained. “It was important for us to showcase authentic local music that resonates with our audience.”
The concerts featured performances from Appalachian Heartstrings and Brandon Johnson & Friends, both of whom have strong ties to the region. By leveraging these connections, SART not only provided entertainment but also fostered a sense of unity among attendees, reinforcing the idea that everyone can contribute to recovery efforts.
Transparency and Accountability in Fundraising
As a non-profit organization, SART understands the importance of transparency in its fundraising efforts. Womack assured the public that proceeds from the concerts would be directed to reputable local organizations, including the Community Housing Coalition of Madison County and My Sister’s Place, which assists families in need. “We have been announcing the amounts from ticket sales and where they are going,” he said. “We want our patrons to know that their contributions are making a real difference.”
To further ensure accountability, SART has implemented a straightforward process for distributing funds. Womack mentioned that artists participating in the concerts have the opportunity to choose which local organization will receive their proceeds. This collaborative approach not only empowers artists but also strengthens community ties.
Looking Ahead: More Concerts on the Horizon
SART’s commitment to supporting hurricane relief efforts doesn’t end with these initial concerts. The theater has plans for additional performances in the coming weeks, featuring acts like Sourwood Ridge and Gypsy Davies. Proceeds from these events will continue to benefit local storm relief initiatives, ensuring that support remains ongoing.
Tickets for upcoming concerts can be purchased through SART’s website, where patrons can also find more information on how to contribute to relief efforts. Womack expressed gratitude for the community’s support, stating, “Thanks to the generosity of our community, we were able to provide not only financial support but also a sense of hope and solidarity during such a challenging time.”
A Legacy of Community Engagement
Founded in 1975, SART has long been dedicated to portraying the rich culture and heritage of Southern Appalachia through its productions. The theater’s commitment to community engagement is evident in its response to Hurricane Helene’s devastation. By organizing benefit concerts and collaborating with local artists, SART is not only providing immediate relief but also reinforcing its role as a cultural cornerstone in Mars Hill.
As Womack noted, “In the midst of a once in a lifetime storm, SART saw an opportunity- not just to serve the community, but to solidify its commitment to carry on the artistic traditions of our mountains for generations to come, no matter what.” This sentiment encapsulates SART’s mission and its unwavering dedication to serving the community.