Harley-Davidson of Asheville Roars Back to Life After Hurricane Helene - TribPapers
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Harley-Davidson of Asheville Roars Back to Life After Hurricane Helene

Photo by Maxim Simonov.

Swannanoa – Harley-Davidson of Asheville is back in business, ready to welcome riders with open arms and a freshly renovated showroom.

A Community Staple Reopens

Located in Swannanoa, this dealership has long been a hub for motorcycle enthusiasts in Western North Carolina. After enduring the storm’s impact, which left many local businesses in disarray, Harley-Davidson of Asheville has emerged stronger than ever. “We are thrilled to open our doors again and welcome riders back,” said Steve Larson, the dealership’s general manager. The renovations have transformed the space, and Larson expressed gratitude for the community’s support during the recovery process.

The dealership faced minor damage from the hurricane, but the team wasted no time in making necessary repairs and improvements. “Our thoughts and prayers continue to be with those in Swannanoa and surrounding areas who lost their homes and businesses as a result of the hurricane,” Larson added. The reopening symbolizes a step toward revitalizing the local community.

Revamped Showroom and Services

The newly updated showroom features an impressive selection of both new and pre-owned Harley-Davidson motorcycles. Riders can expect to find everything from the latest models to beloved classics. The service department is also fully operational, equipped with state-of-the-art tools and staffed by highly trained technicians ready to tackle any maintenance or repair needs.

In addition to motorcycles, the parts and accessories department is stocked with a wide range of products, from riding gear to custom parts. This ensures that every rider can find what they need to hit the road with confidence.

Celebrating Resilience and Adventure

Harley-Davidson of Asheville invites all motorcycle enthusiasts—whether seasoned riders or newcomers—to visit and celebrate the spirit of adventure that defines the brand. “We want to thank our loyal customers for their patience and support during the recovery process,” Larson said. The dealership is committed to serving the Asheville riding community and continuing the legacy of Harley-Davidson in the region.

As the dealership reopens its doors, it stands as a testament to resilience in the face of adversity. The roar of motorcycles is back in Swannanoa, and Harley-Davidson of Asheville is ready to lead the charge.