Tryon – Tryon International recently announced the appointment of Jimmie Schramm as the new Director of Equestrian Marketing, Communications, and Business Development. With a rich background in equestrian sport and extensive experience in marketing and communications, Schramm is poised to enhance Tryon International’s presence both nationally and internationally.
Jimmie Schramm’s Vision for Tryon International
Schramm, who previously operated Schramm Equestrian in Cochranville, PA, expressed her excitement about joining the team. “I remember standing on the hill at Tryon before it even opened, thinking, ‘This place is going to be special,’” she reflected. “Now, over a decade later, I’m thrilled to step into this new role and be part of its continued evolution.” Her passion for equestrian sport and her commitment to showcasing Tryon International’s unique offerings are expected to drive the venue’s growth.
Sharon Decker, President of Tryon Equestrian Partners Carolinas Operations, praised Schramm’s capabilities, stating, “Jimmie’s technical skills in all forms of communications, her extraordinary personal communication capabilities and her passion and love for equestrian sport will be a marvelous addition to our Tryon team.” This endorsement highlights the confidence that the leadership has in Schramm’s ability to elevate the organization.
Leveraging Diverse Experience for Growth
Schramm’s diverse background combines her experience as a professional equestrian with her roles in communications and business development at organizations like Athletux and Nation Media. This multifaceted perspective is expected to strengthen Tryon International’s connections with riders, owners, sponsors, and fans. “Her ability to engage with the sport from multiple angles gives her a well-rounded approach that will strongly support Tryon International’s mission to grow the equestrian community,” noted Madison Ibach from the marketing team.
As Tryon International prepares for an exciting 2025 competition season, Schramm’s insights will play a crucial role in enhancing the competitor experience and broadening the venue’s reach. Her firsthand understanding of what constitutes a world-class competition venue will inform future developments at Tryon. “Whether it’s enhancing the competitor experience, strengthening partnerships, or broadening Tryon International’s presence, we know her passion and expertise will be a driving force in the venue’s continued success,” Ibach added.
Schramm’s enthusiasm for the upcoming events is palpable. She is particularly excited about showcasing a robust lineup of equestrian sports across multiple disciplines. “It’s an exciting opportunity to showcase what makes Tryon so special, and I’m honored to be part of its future,” she stated. This commitment aligns with Tryon International’s dedication to providing exceptional experiences for both competitors and spectators.
The 2025 equestrian competitions are already listed on Tryon International’s events calendar, with more details expected to be announced soon. The anticipation surrounding these events reflects the growing interest in equestrian sports and the role that Tryon International plays in this vibrant community.
As Jimmie Schramm steps into her new role, her vision and expertise are set to transform Tryon International into a leading venue for equestrian competitions. The combination of her passion for the sport and her strategic approach to marketing and communications promises to enhance the overall experience for everyone involved.